Two years later, Star said goodbye to its English programming and turned 100 per cent Hindi. The early years of the affair were heady. Zee introduced us to unapologetic fun and entertainment, with serials about single working girls in the city ( Tara), reality shows such as Antakshari (a truly innovative idea), game shows, horror serials and so on.ĭoordarshan was the long-standing marriage, but this was an exciting new affair. While Doordarshan had telecast some truly excellent programmes in the 1980s, they were (mostly) earnest, literary, wholesome. In 1992 we got our first Hindi satellite channel with desi shows – Zee TV. It was all very novel and everyone was hooked.īut The Bold & The Beautiful was foreign. It was a convoluted story starring handsome men with names like Ridge and Thorne and glamorous blonde women called Caroline and Brooke who wore earrings that could double as hubcaps. When satellite TV arrived in India in 1991, one of the first American soaps we saw was The Bold & The Beautiful (which is still playing prompting a colleague to say that it should now be called The Old & The Beautiful). It was like being seduced by a shiny new toy.
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